*Volunteers in light green t-shirts

People(Experiential)

Similarities: On some occasions, customers would be able to interact with the setting as soon as they get there and they would be greeted by the good hospitality of the staffs and volunteers. For example, visitors/customers would receive a bottle of mineral water each when they reach the opening of the Singapore Arts Festival. Furthermore, visitors who have any doubt of the event can consult the receptions available at each event destinations and also grab some brochures for programs information. However, there are also some occasions whereby customers interact with the performers.

Differences:

Hong Kong Arts Festival- Those who frequent the events would be notified and become “festival friends”. These “festival friends” would then be able to enjoy special benefits. Most of the time, the working committee would be able to interact with customers easily as the venues selected are more organized compared to open-air ones. Hence, customers would be greeted and given hospitality before entering the theatre (for e.g.).

http://www.hk.artsfestival.org/en/friends/